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Vinitaly 2017: protection and promotion thanks to the Protection Consortia

Written by EFW Staff

Protection Consortia talk about themselves at Vinitaly

The most famous fair in Italy, dedicated to the oenological sector, not only hosts producers and retailers, but also it give voice and room to whom protect and promote the Italian wine excellences, the so called Consorzio di Tutela or, to say it in English “Protection Consortium”.

This is the reason why we thought it was important to interview, besides many producers, also some Consortia of Veneto. They highlighted the importance of the protection of the territory and the fight against forgery, but also many activities to promote the certified products in Italy and abroad.

Consorzio Vini Asolo-Montello

A strong link with the territory and the pride of two DOCG labels (Prosecco Superiore Asolo and Montello Rosso) that translate the naturalistic, historical and cultural richness of the whole territory into wine. As Armando Serena, President of the Consorzio Vini Asolo-Montello, told us. These wines have a strong relationship with the hills where the vineyards grow and the first goal of the Consortium is to protect and fight for the product, promoting the Denomination at the same time.

Consorzio Asolo-Montello has recorded a high growth in the last years, in particular starting from 2013, and today it counts almost 8 millions bottles of Prosecco sold.
However, this is not the only wine produced in the territory of the Consortium, there are many other autochthone products that are make with pride.

Consorzio Prosecco DOC

A wine, a guarantee. When we say Prosecco, we talk about a world-renowned brand and appreciated at a international level. The commitment of the Consortium is, first of all, to protect the Denomination and be involved for the fight against the forgery, giving value to the territory that give origin to this excellent wine.

Stefano Zanette, President of the Consortium, talked about the activities in favour of the protection that the Consortium carry on from the beginning of its activity. Together with the importance of the promotion abroad where they are responsible to transmit the strong bond between Prosecco and its territory of origin. As Presidente Zanette says: “Drinking a stem of Prosecco, you drink a territory rich in history, culture and human skills”.

strada del prosecco - EFW

Consorzio Vino Bardolino

Franco Cristoforetti, President of the Consorzio Vino Bardolino, talked about the peculiarities and the unique characteristics of Bardolino DOC and DOCG. This wine comes form the sides of Lake Garda and, luckily it is having a great success in the foreign market.

The denomination has a long history and next year is going to celebrate its 50 years. It includes two main products: the red Bardolino and its Rosè version Chiaretto Bardolino, that boast a growing success in the foreign market. 30 millions of bottles appreciated in Italy and abroad, bring this small territory in the rest of the world and the commitment of the Consorzio is to make this wine known to the farer markets as well. The main characteristics of this wine? The unique organoleptic properties given by the geographical peculiarity of the area.


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EFW Staff