Italian wine in the world 2.0
The main trend in the social networks, forums and themed websites, is not only food, but also wine is matter of researches and purchases. Always more Italians dedicate their time to do researches on Google to discover information and surf the virtual shelves of the e-commerce.
The researches are always more accurate and it is possible to add to the key word “wine”, hundreds of parameters and filters to find what you are looking for in the wide sea of the web. Enjoy Food&Wine can give you lots of interesting information on the oenological theme and we are always connected to the interests and needs of the web!
Among the researches on the web, white wine wins.
Are you curious about the main researches about wine on the net? According to a report by SEM Rush, a well-known company specialised in Seo and online trend analysis, in the last year white wine has been researched most in the Northern regions of Italy, with a particular attention to the white wines of Piedmont, Trentino Alto Adige and Liguria, followed by Sicily and Sardinia. Italians don’t disdain red wines as well, in particular searching in the net red wines from Tuscany, Puglia and Verona, followed by Piedmont and Veneto.
The online selling of wines and the e-commerce
All these researches are finalized to get news and information but also to purchase the Bacchus nectar, the purchase method are the e-commerce portals, which are growing up also in our country, finally! If, few years ago, the online purchase of food and wine has serious difficulties to take off, now it is increasing. The Kedge Business School estimated the value of 24 million of euros spent in the field of wine and the trade is fated to grow, reaching a business of 200 million of euros in the next 5 years. The forecast, supported by a pool of experts in the field that include Svinando Wine Club, 2i3T – enterprise accelerator of the Turin University, Club degli Investitori and Piuvino.it Enoteca Online, is confirmed by the growth of the late few years. The selling dynamics in the wine sector are changing in Italy as well, for this reason, producers and wineries have to face the new technologies, the web strength and the new needs of the consumers.
