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Vinitaly 2017: numbers and last trends

Vinitaly 2014 a Verona Logo - EFW
Written by Riccardo Perazza

Vinitaly 2017, the 51^ edition is finished

Enjoy Food & Wine visited the International Wine and Spirits Exhibition, we are talking about Vinitaly of course, the most famous international fair for B2B, that aims to promote the match between winemakers and buyers. Talking with the producers and the owner of many wineries, we noticed a great satisfaction for this 51^ edition, made of tastings and interesting meetings with restaurant owners, workers in the field and international dealer.


Last trends at Vinitaly 2017

During Vinitaly 2017 Coldiretti presented the Top 10 of the best seller wines of 2016. On the podium Ribolla Gialla (+31%), Passerina (+24%) and Valpolicella Ripasso (+23%), followed by Pecorino, Primitivo, Pignoletto, Custoza and Traminer. What is certain is that according to the study of Coldiretti , Italians prefer drinking local wines.
A study of Tannico shows that the Millenials use to spend more for a bottle of wine, but not a random bottle, they choose status symbol wines like Champagne. They prefer Franciacorta and Trentodoc to Prosecco, provided that they belong to famous winery like Dom Perignon and Ferrari, but also Donnafugata for Sicilian wines.

The numbers of Vinitaly 2017

La 51^ edition closes with 128 thousand visitors, 48 thousand of them comes from more than 140 countries, to show how the internationality of the International Exhibition has grown. Also the foreign buyers where a lot, around 30.200 thousand, +8% than 2016; they come from USA, China, Hong Kong and Australia mainly.
The exhibitors have been 4.270 this year from 30 countries, with an increase of 74% of companies coming from the rest of the world.
These numbers confirm the growth of the role of Vinitaly to enhance the match between supply and demand, but also to promote wine Made in Italy in the world and make aware the Italian consumer, in a general context that aim to root the relations with USA and China, essential for the wine & food sector.


Vinitaly and the City

Among the many initiatives organized by Vinitaly, this year we want to highlight the success of Vinitaly and the City. The exhibitors were pleasantly satisfy about the fact that the organizers achieved to funnel consumers and wine lovers in the historical centre of the city of Verona.
Thus, it continues the will of the organizers of the fair to divide b2b and b2c, dedicating to the wine lovers five days of shows, music and entertainment outside the Fair.

The flow of people has been incredible, the historical centre of Verona and the municipality of Bardolino was full of people: 35 thousands wine lovers.
Among the guests Federico Zampaglione, Francesco Sarcina, Irene Grandi, Michele Bravi and many other.

Once again Vinitaly has recorded incredible numbers with the full satisfaction of the exhibitors and the workers in the field.
Goodbye and see you at the next Vinitaly, but go on following Enjoy Food & Wine, we are preparing some interest news for you!

About the author

Riccardo Perazza